February 28th, 2012 by daytonatoyota
Deciding between leasing or buying your next vehicle is a decision that requires knowing the differences between the two. Both options can be useful for certain situations and you should be comfortable in the route you’d like to take before choosing to lease or buy. This blog will attempt to inform you, so you can make the best decision for you.
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February 22nd, 2012 by daytonatoyota
With eight awards between the Toyota, Lexus and Scion models, Toyota Motors tops the list in the 2012 JD Power and Associates Vehicle Dependability Study.
“We are extremely pleased that not only did we win awards in eight of the 14 model segments, but that in two segments we finished one-two and made the podium in 12 segments overall”, said Jim Lentz, President and Chief Operating Officer Toyota Motor Sales, U.S.A., Inc. in a released statement.
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February 15th, 2012 by daytonatoyota
Last week, Toyota announced the return of the “100 Cars for Good” program where Toyota will award 100 vehicles to 100 nonprofits over the course of 100 days. Winners will be selected through public voting on the Toyota Facebook page and applications for the program will open March 12 on the same site.
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February 8th, 2012 by daytonatoyota
Toyota is revealing the newest iteration of the Land Cruiser today at the 2012 Chicago Auto Show. The North American debut will present the latest model in the Land Cruiser’s long history from a basic four-wheel-drive utility vehicle to a new and updated eight-passenger SUV.
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February 1st, 2012 by daytonatoyota
Watching the Super Bowl means you’ll see plenty of advertisements, but Toyota wants to give you and a friend a Camry for watching. Toyota has announced a new integrated marketing campaign where they’ve paired with the mobile application Shazam and want you to be part of the “Camry Effect.”
“The Camry Effect is one of the most ambitious social media campaigns we’ve ever implemented,” said Dave Nordstrom, vice president of digital marketing at Toyota Motor Sales, U.S.A., Inc. in a statement. “Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her own Camry story.”