All in the Family
Tuesday at the North American International Auto Show, Toyota unveiled the all-new Prius c, a five-door hatchback-styled subcompact with Hybrid Synergy Drive. The Prius c will be available at Daytona Toyota this spring.
The “c” stand for “city” with the newest Prius designed for an urban environment. The city fuel rating of 53 mpg offers the highest city mpg rating of any vehicle without a plug, according to Toyota. Joining the Prius line, the c completes the Prius Family which features the Prius Liftback, Prius v and Prius Plug-in Hybrid.
2012 Toyota Prius c
Unique Place in the Prius Family
A gateway product into the Prius Family, the new Prius c will find favor with younger shoppers seeking a smartly designed, fuel-efficient subcompact car packing advanced drivetrain and in-car technology. The Prius c will offer engaging driving dynamics with superior urban maneuverability. When the 2012 Prius c arrives in showrooms this spring, the all-new hatchback will offer:
-The highest rated city fuel economy estimate of any vehicle without a plug*; 53 mpg in the city, and 46 mpg on the highway, for a combined rating of 50 mpg
-The most accessible Prius will feature a starting MSRP below $19,000 with proven hybrid powertrain and premium technology
-A premium subcompact car experience thanks to a wide array of available convenience and advanced in-car electronics features, including a standard 3.5-in. full color TFT multi-information display, hands-free phone capability, USB port with iPod® connectivity, and available Display Audio system with Navigation and EntuneTM
Prius c Hybrid Synergy Drive Propulsion
The Prius c’s Hybrid Synergy Drive system integrates the operation of components that include a gasoline engine, an electric motor within a Continuously Variable Transaxle, a nickel-metal hydride battery, a power control unit (inverter), a DC-DC converter, a step-up converter and a hybrid control computer. The hybrid control computer governs the seamless application of gasoline engine and electric power depending on driving demands and selected drive mode.
Suspension and Steering for Enhanced Handling
The front suspension uses a Macpherson strut design, and the rear rides on a tuned torsion beam. The coil-spring and shock-absorber characteristics of the Prius c have been tuned to enhance handling, flat turning, and smooth ride comfort. Prius c is available with 15- or 16-inch wheel-and-tire combinations. The 15-inch wheels are available in steel with wheel cover for base model or in aluminum alloy for elevated trim levels. Prius c models equipped with the available 16-inch aluminum alloy wheels enjoy enhanced handling thanks to a faster steering ratio (2.28 turns lock to lock), which helps quicken the vehicle’s dynamic response.
Youthful Exterior and Interior Design
The Prius c exterior design helps project a fun, youthful attitude for this all-new addition to the Prius family, while offering excellent aerodynamic performance. Extensive aerodynamic features were engineered into the Prius c to help achieve a 0.28 coefficient of drag. Adding character to this subcompact, the Prius c’s lower-body styling is wider below the beltline, featuring sculpted rear flares to help express a sturdy, athletic stance that communicates a more agile driving experience.
The Prius c’s available exterior colors include vibrant hues that are unique and expressive. The available colors for Prius c include three new colors - Habanero, Moonglow, and Summer Rain Metallic - along with Blue Streak Metallic, Absolutely Red, Black Sand Pearl, Magnetic Gray Metallic, Classic Silver Metallic, and Super White.
The Prius c interior design seeks to create a space that is futuristic yet passenger friendly. Using black as a basic interior color, the door trim, seat surfaces, and instrument panel feature treatments in lighter colors to help create contrast.
Display Audio and Connectivity with Entune
The 2012 Prius c will offer three audio system configurations. A base audio system features either four or six speakers, depending on the model, and includes AM/FM CD player with MP3/WMA playback capability, auxiliary audio jack, USB port with iPod connectivity, hands-free phone capability, phone book access, and music streaming via Bluetooth wireless technology.
The Display Audio with Navigation and Entune has six speakers and augments capability with a 6.1-inch touchscreen, SiriusXM Satellite Radio capability (with 3-month trial subscription to XM Select package), HD Radio with iTunes tagging, and advanced voice recognition. Toyota’s Entune multi-media system functions through select smart phones’ interface that brings applications such as Bing and Pandora to the vehicle audio display. It also features real time information such as traffic, weather, fuel prices, sports, and stocks.
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Daytona Toyota is your local Toyota dealer located in Daytona, FL. Your satisfaction is our goal!
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