Kelley Blue Book named Toyota as the top brand in Kelley Blue Book’s kbb.com 2012 Best Resale Value Awards. KBB recognizes current and future vehicles for their projected retained value through the first five years of ownership.

“Winning the top brand in the Kelley Blue Book Best Resale Value Awards is a very significant honor as it reflects Toyota’s commitment to quality, dependability and reliability, which ultimately adds up to great value,” said Bob Carter, group vice president and general manager, Toyota Division in a released statement. “Toyota will continue to deliver the finest cars and trucks consumers have come to expect for over half a century.”

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