Daytona Toyota Blog

The 2012 Toyota Tacoma was awarded the top spot in the PickupTrucks.com and USAToday Midsize Pickup Truck Shootout, beating six other contestants.

The four judges were all in agreement of the 2012 Tacoma being the clear winner.

“The Tacoma is getting better and better,” the judges wrote according to an article on USAToday.com. “There’s a lot of truck here for the money.”

Last week at the North American International Auto Show, Toyota showed off their future car concept - the NS4. Staying on the cutting edge of technology the NS4 is a plug-in hybrid, separate from the Prius family. While it won’t be available until 2015, the NS4 is the next step in Toyota’s progress.

“In this digital age, cars are becoming another spoke in the wheel of our electronic connectivity,” said Jim Lentz, TMS president and chief operating officer said in a released statement. “NS4 demonstrates Toyota’s take on the human connection to the car with technology that considers both emotional and rational relationships, person-to-car and car-to-society.”

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Tuesday at the North American International Auto Show, Toyota unveiled the all-new Prius c, a five-door hatchback-styled subcompact with Hybrid Synergy Drive. The Prius c will be available at Daytona Toyota this spring.

The “c” stand for “city” with the newest Prius designed for an urban environment. The city fuel rating of 53 mpg offers the highest city mpg rating of any vehicle without a plug, according to Toyota. Joining the Prius line, the c completes the Prius Family which features the Prius Liftback, Prius v and Prius Plug-in Hybrid.

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Now on sale at Daytona Toyota, the all-new 2012 Toyota Camry debuts with bold, sophisticated styling, a more spacious interior, improved driving dynamics and class leading safety. The Toyota Camry has been America’s best-selling car for nine years running and 13 of the past 14 years.

The 2012 Camry is one of the first Toyota vehicles to offer the new Entune system, which leverages the user’s smartphone to provide access to navigation, entertainment and information services. Toyota Entune also brings the largest selection of music options available to the vehicle, including iHeartRadio and Pandora. Available HD Radio and SiriusXM Satellite RadioTM add to the music choices, while a USB port, iPod connectivity and Bluetooth® wireless connection are standard on all new Camry models.

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Each year the Insurance Institute for Highway Safety (IIHS) runs tests for the top safety picks, and this year Toyota earned more awards than any other automaker.

“Safety is a core value that dates back to the foundation of our company. IIHS’ awards further recognize our commitment to helping protect drivers and passengers,” Steve St. Angelo, executive vice president of Toyota Motor Engineering and Manufacturing North America, Inc. said, in a released statement.

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Earlier this week Toyota announced pricing for both the 2012 RAV4, which goes on sale today, and the Prius Liftback slated for dealers in January 2012.

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To begin this week, Toyota Motor Sales U.S.A., Inc. launched Shareathon, a program that integrates social media with new leases or purchases during the year’s Toyotathon.

“This year Shareathon not only rewards shoppers for tweeting about their plans for a new Toyota, but is also a fun and unique way for us to engage their friends and followers,” said Kimberley Gardiner, national digital marketing and social media manager for Toyota in a released statement. “Last year’s Shareathon was such a huge success that we decided to add an incremental element to expand the social footprint and impact of the program.”

In late November, Scion introduced the 2013 FR-S compact rear-wheel drive sports car. The high-performance coupe is the fifth model in the Scion family and will be available in spring of 2012.

“Serving as a laboratory for Toyota, Scion is always experimenting with new things,” said Jack Hollis, Scion vice president in a released statement. “The brand is iconic with the xB, adrenalized by the tC, and groundbreaking with the iQ. The FR-S will no doubt serve as the halo car, expanding Scion into a new dimension of driving performance.”

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Recognition has come to the expansion of the 2012 Toyota Prius family as GreenCarReports.com named the four vehicles as its “Best Green Car to Buy.” The Prius Liftback, Prius v, Prius Plug-in and Prius c make up the family tree and all are top of the line in gas mileage.

“The Prius is more than just one car this year,” said Green Car Reports Editor John Voelcker in a released statement. “With a new Prius v and the Prius Plug-In Hybrid, it’s now a family of vehicles with some of the highest gas mileage on the market today, and the Prius name is likely to help encourage buyers to take the plunge into plug-in vehicles.”

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Kelley Blue Book named Toyota as the top brand in Kelley Blue Book’s kbb.com 2012 Best Resale Value Awards. KBB recognizes current and future vehicles for their projected retained value through the first five years of ownership.

“Winning the top brand in the Kelley Blue Book Best Resale Value Awards is a very significant honor as it reflects Toyota’s commitment to quality, dependability and reliability, which ultimately adds up to great value,” said Bob Carter, group vice president and general manager, Toyota Division in a released statement. “Toyota will continue to deliver the finest cars and trucks consumers have come to expect for over half a century.”

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